AC/DC 50TH ANNIVERSARY
BRIEF
The main objective is to build awareness for the 50th anniversary of AC/DC and create engagement and enthusiasm with their global fan base.
The band released its entire catalog in a gold-colored vinyl with a unique insert and custom labels which was announced in January 2024. The official launch of the albums was March 15 2024.
ENGAGMENT
Total Plays: 7,761,037
Total Likes: 440,786
Total Comments: 6,526
Art Directors- Ash Kore, Terill Oceana, Elliot Stewart-Franzen.
3D Artists- Gabriel Benicio
